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Master of Business Administration


MBA in Marketing

Develop strategic marketing knowledge, customer understanding and digital capabilities to create strong brands, connect with audiences and drive sustainable business growth.

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Programme Overview

Understand Customers. Build Brands.

Develop the strategic, analytical and creative capabilities required to understand markets, customers and modern marketing environments.

Strategic Marketing Thinking

The MBA in Marketing combines business management fundamentals with marketing strategy, consumer behaviour, branding and digital marketing concepts.

The programme develops an understanding of how organisations can identify market opportunities, create customer value and build meaningful relationships with their audiences.

Why Study Marketing?

Marketing plays an important role in connecting businesses with customers and communicating the value of products and services.

This programme explores market research, consumer behaviour, branding, marketing strategy, digital channels, sales and customer relationship management.

Along with marketing knowledge, learners can develop communication, analytical thinking, creativity, leadership and strategic decision-making capabilities.

Marketing Specialisation

Key Areas of Marketing

Explore important marketing disciplines used by modern businesses and organisations.

01

Marketing Strategy

Understand how organisations develop marketing strategies aligned with business objectives.

02

Consumer Behaviour

Explore customer needs, preferences and behaviours that influence marketing decisions.

03

Brand Management

Learn how organisations develop, position and communicate strong and consistent brands.

04

Digital Marketing

Explore digital channels and approaches for reaching and engaging modern audiences.

05

Market Research

Understand how market information and customer insights can support marketing decisions.

06

Sales & Customer Relations

Explore sales strategies and approaches to building strong long-term customer relationships.

Academic Focus

Areas of Study

Build a strong foundation in marketing, business management and customer-focused strategy.

Create Value. Connect. Grow.

Develop an integrated understanding of marketing and business management in a changing competitive environment.

Learn how customer insights, market analysis and strategic marketing can contribute to business growth and brand development.

Marketing Management
Marketing Strategy
Consumer Behaviour
Brand Management
Digital Marketing
Social Media Marketing
Market Research
Sales Management
Customer Relationship Management
Advertising & Promotion
Business Analytics
Strategic Management
Professional Development

Skills You Can Develop

Strengthen the strategic, analytical and creative skills required for modern marketing roles.

01
Marketing Strategy
02
Brand Management
03
Consumer Analysis
04
Digital Marketing
05
Market Research
06
Communication
07
Creative Thinking
08
Decision Making
Career Opportunities

Career Pathways in Marketing

Marketing knowledge can support professional opportunities across branding, digital marketing, sales, communications and business development.

Marketing Manager

Plan and manage marketing strategies and campaigns.

Brand Manager

Support brand positioning, communication and growth.

Digital Marketing Manager

Manage digital marketing channels and campaigns.

Market Research Analyst

Analyse markets, customers and competitive information.

Sales Manager

Lead sales activities and support revenue growth.

Business Development

Identify new opportunities and develop business relationships.

Social Media Manager

Develop social media strategies and audience engagement.

Marketing Consultant

Support organisations with marketing and strategic solutions.

Build Your Future in Marketing

Develop marketing expertise, strategic thinking and customer-focused skills to create brands, build relationships and contribute to business growth.

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